Hightouch

Hightouch is a data and AI platform designed to empower marketing teams by providing them with the tools needed for personalized campaign management. Valued at $1.2 billion in February 2025 following an $80 million Series C funding round led by Sapphire Ventures, Hightouch enables marketers to launch on-brand, personalized campaigns across advertising and customer relationship management (CRM) platforms. As a Composable Customer Data Platform (CDP), it integrates seamlessly with existing data warehouses, ensuring flexibility, security, and quick deployment without the need for duplicate data storage. Marketers can access self-service data to create targeted audiences using a no-code audience builder, allowing for the execution of significantly more personalized campaigns. Hightouch also utilizes AI agents to optimize customer experiences on a one-to-one basis, enhancing customer lifetime value and loyalty. With connections to over 250 tools, Hightouch eliminates data silos, facilitating collaboration between marketing and data teams.