Dynamic personalization for enhanced user engagement
Sequen is an AI-driven platform designed to enhance in-session user behavior, ultimately driving higher conversion rates and improved outcomes for consumer applications. It offers an integrated infrastructure for real-time personalization and dynamic re-ranking, enabling businesses to create adaptive user experiences. By leveraging in-session signals, Sequen allows companies to move beyond static user profiles, understanding user intent and preferences to re-rank experiences on-the-fly. The platform employs Large Event Models (LEMs) to generalize consumer behavior effectively, even with sparse data, and introduces continual learning on dynamic user embeddings at inference. This capability positions Sequen as a leader in optimizing consumer journeys across multiple sessions and time horizons, ensuring hyper-relevant user experiences that adapt in real-time.